Grit is a 100% organic, wild-harvested, small batch skincare line targeted towards 25-54 year old adult men. The design approach was clean and simple with a touch of ruggedness. Transparency of the products and packaging was used to communicate the simplicity of the ingredients and how they are sourced.
ROLE — Branding, Packaging, Billboard Ad Series, Photography, Copywriting
CLIENT — Grit (Class Project)
DIMENSIONS — 30ml Bottle Label 1.5 × 3.48 in., Lip Salve Label 3.4 × 1.25 in., Soap Label 1.5 × 2.5 in., Billboard Ads 14 × 48 ft.